From Guesswork to Certainty: Building Reliable System and Data-driven Marketing for Predictable Growth
Are you tired of throwing marketing budgets into the wall, hoping something sticks? As a startup founder, you need more than just flashy campaigns—you need results you can bank on.
I'm Lia Golledge, a Fractional CMO who transforms startup marketing from a shot in the dark to an engineered growth machine. With over a decade of experience in tech startups, I specialize in system building, data-driven growth strategy, organic content marketing, and powerful storytelling. Along with my expertise in crafting strong messaging and building authentic thought leadership, I have helped startups scale their businesses sustainably. I'm here to help turn your marketing efforts into a reliable engine for predictable growth.
Ready to stop guessing and start growing? Let's chat.
During our call, we'll:
  • Assess your current marketing challenges
  • Explore potential growth opportunities
  • Outline a customized approach to achieve consistent results
Click here to schedule your no-obligation consultation and take the first step towards growth and business sustainability:
Schedule a Free 30-minute Consultation
Meet Lia Golledge: Your Fractional CMO
Who is Lia Golledge?
I'm a seasoned Fractional CMO with over a decade of experience in building tech startups and running a non-profit in digital education sectors. My expertise lies in developing and executing organic content marketing strategies that drive growth, foster authentic engagement, and build sustainable businesses.
What sets Lia apart?
As someone with technology background and an author of 33 books, what sets me apart is my unique ability to blend powerful storytelling with data-driven experimentation strategies to create marketing systems that not only attract but also retain high-quality leads.
Lia's experience
As an ex Founder, in the past I needed to focus on organic marketing to acquire users, partners and investors. One of the most efficient ways is through building my thought leadership to 78,000 followers across all channels. Since then I helped my clients who are tech startup Founders with their thought leadership strategy and helped them to be an authority in their industry that attract leads, increase trusts from investors, partners and talents.
Lia's Career Highlights

1

Tech Startups
Successfully led tech startups in entertainment industry, delivering impactful results and driving growth.

2

Non-Profit Organizations
Managed non-profit organizations, focusing on sustainable development and community impact.

3

Community-Building Initiatives
Spearheaded community-building initiatives in women in technology movement in Indonesia.
Strategic Marketing Leadership

1

Comprehensive Strategies
As a Fractional CMO, I lead and execute comprehensive marketing strategies designed to drive growth, increase user acquisition, and enhance brand visibility.

2

Tailored Approach
My approach is grounded in understanding your business goals, target audience, and competitive landscape to craft tailored strategies that deliver measurable results.

3

Data-Driven Decision Making
I utilize market research and analysis to inform strategic decisions and optimize marketing efforts.
Key Activities in Strategic Marketing Leadership
1
Market Research & Analysis
Conduct research to identify market trends, audience needs, and competitive positioning.
2
Marketing Strategy Development
Design and implement strategic marketing plans that align with your business objectives and growth targets.
3
Messaging
Develop clear, compelling messaging that resonates with your target audience and differentiates your brand in the marketplace.
4
Campaign Management & Execution
Plan, execute, and manage marketing campaigns across various channels, ensuring they are aligned with your overall strategy. Coordinate resources, monitor performance, and make real-time adjustments to optimize conversion rate.
Content Marketing Services
Strategy Development
Develop and execute content strategies that resonate with your target audience, build brand awareness, and drive engagement.
Specialized Content Creation
Specialize in creating written content that not only informs but also inspires and motivates action.
Optimization and Distribution
Ensure content is optimized for search engines and distributed effectively across various channels to maximize reach and impact.
Key Activities in Content Marketing
Content Strategy Development
Design content plans that align with business goals and audience needs.
Content Creation
Craft compelling content, including blog posts, social media updates, email campaigns, and video scripts.
SEO and Content Optimization
Ensure content is optimized for search engines to increase organic traffic and visibility.
Content Distribution
Leverage various channels to distribute content effectively and maximize reach.
Social Media and Event Management
Social Media Management
Manage social media channels to facilitate community interactions, share valuable content, and build relationships.
Event Planning & Execution
Organize online and offline events that bring your community together, reinforcing their connection to your brand.
Thought Leadership Services
What is Thought Leadership?
Establish and grow your personal or brand thought leadership in your industry by creating authentic, consistent, and impactful content.
Why is Thought Leadership important?
Position yourself as a leader in your field by sharing insights, innovative ideas, and expertise that resonate with your audience.
How do we achieve Thought Leadership?
Through a combination of strategic content creation, personal branding, and leveraging various platforms to share your expertise.
Key Activities in Thought Leadership

1

Audience Persona Development
Identify and understand your target audience, their needs, and pain points.

2

Personal Branding
Craft a unique and authentic personal brand that highlights your expertise and thought leadership.

3

Content Creation & Curation
Produce high-quality content that showcases your knowledge and positions you as an authority in your industry.

4

Public Speaking & Media Opportunities
Secure speaking engagements, podcasts, and media coverage to amplify your message.

5

Social Media Strategy
Build and maintain a strong online presence through strategic social media engagement and content sharing.
Data-Driven Optimization

1

Continuous Improvement
I utilize data-driven approaches to optimize your marketing efforts, ensuring that each campaign is as effective and efficient as possible.

2

Analytics-Powered Decisions
By leveraging analytics and testing, I continuously refine strategies to improve conversion rates and maximize ROI.

3

Performance-Focused
Every decision and strategy is backed by data, ensuring we're always moving towards optimal performance.
Key Activities in Data-Driven Optimization
A/B Testing & Experimentation
With the help of your tech team, implement A/B tests and other experimentation methods to identify the most effective tactics and messaging.
Analytics & Insights
Analyze data from various sources to uncover insights that drive optimization and inform future strategies.
Conversion Rate Optimization (CRO)
Focus on enhancing user experience and refining calls-to-action to increase conversion rates across marketing channels.
Budget Allocation & ROI Analysis
Optimize marketing spend by reallocating budget based on performance data to maximize return on investment.
Partnership Development
Strategic Alliances
Strategic partnerships are crucial for expanding your brand's reach and influence.
Relationship Building
I work to identify, cultivate, and manage partnerships that enhance your brand's visibility and open up new opportunities for growth.
Mutual Benefits
Focus on creating partnerships that provide value to all parties involved, ensuring long-term success.
Key Activities in Partnership Development
1
Partnership Strategy Development
Create a partnership strategy that aligns with your brand's goals and target audience.
2
Partner Identification & Outreach
Identify potential partners that complement your brand and initiate outreach to establish mutually beneficial relationships.
3
Negotiation & Agreement Management
Handle the negotiation process and manage partnership agreements to ensure alignment with your business objectives.
4
Collaborative Campaigns
Develop and execute joint marketing campaigns with partners to leverage shared resources and expand reach.
Case Study: Remote Skills Academy (RSA)
Challenge
Drive growth, user acquisition, and financial sustainability for a non-profit organization focused on digital skills education.
Actions
Working with tech team to build RSA's main website and setting up Learning Management System (LMS) to sell recorded course as a way to bring in passive income. Led digital marketing strategy and campaign across all channels, resulting in a significant increase in student enrollment from 100 to over 10,000 students. Coaching and building thought leadership of Remote Skills Academy's small team of 3 people, resulting in 300,000+ followers combined and help increase the awareness and engagement of the organization.
Results
Positioned RSA as a leader in remote skills education in Indonesia and expand globally (Hungary, Belgium, Thailand, Rwanda), gaining support from corporate sponsors and become a sustainable organization with 10x cash reserve.
RSA Case Study: Key Achievements
Revenue Growth
Implemented data-driven marketing experiments and optimization techniques, increasing revenue from self-led recorded courses and live bootcamps by 11x.
Social Media Reach
Developed and executed successful social media strategies, achieving a reach of 6 million in 2023.
Event Success
Organized an international conference, Remote Skills Summit Indonesia 2022, with 40 speakers and a high participant satisfaction rate of 9 out of 10.
Corporate Sponsorships
Gaining support from local and international sponsors like PT Freeport Indonesia and CSG to run their DEI programs.
Case Study: Storial.co
Challenge
Grow a social storytelling platform in a highly competitive market.
Actions
Created and executed data-driven social media campaigns focusing on monthly writing competitions that resulted in 600,000+ acquired members and 100,000 app downloads. Sign exclusive contract with bestselling authors in Indonesia to boost brand credibility and user engagement. Optimizing product (website and app) through experiments and A/B testing following the users journey that successfully increase revenue to 30%.
Results
Successfully raised $700,000 from Angel Investors and VCs, scaling Storial.co to acquire a total of 68,000 titles and 533 premium titles that become Storial's IP to turn into movies or series.
Case Study: Zetta Media

1

Challenge
Establish and grow a digital media network with a focus on authentic content for the youth in Indonesia.

2

Actions
Initiate partnership with 11 influential Editor-in-Chiefs for each portal to lead the UGC process of the content creation and community building. Concept and design the branding of 11 portals with Editor-in-Chiefs. Built a team from zero to 30 people to fill technology, content, marketing and sales department. Applied SEO and performance marketing across 11 lifestyle portals. Assist Editor-in-Chiefs to organize workshops and community engagement activities to recruit new contributors and maintain audience loyalty.

3

Results
Successfully raised $300,000 in seed funding and achieved 3-7 million viewers per month.
Case Study: Girls in Tech Indonesia
Challenge
Increasing the participation of women in technology by addressing their self-confidence issues.
Strategy
Create a #WhyNot Campaign to Inspire Women in Indonesia. Objective: Encourage women to take the first step into technology fields by challenging the limiting beliefs and societal norms that hold them back.
Results
Increased Awareness and Engagement: The #WhyNot campaign garnered over 3 million impressions on social media. Boost in Participation: 1500 women have participated in Girls in Tech Indonesia's events, workshops, and programs. Support from Sponsor: Secure support from Facebook to do a joint-collaboration to combine #SheMeansBusiness and #WhyNot campaign. The collaboration lasted for 2 years.
#WhyNot Campaign Strategy
Storytelling
Share success stories of women in technology who overcame self-doubt and societal pressures to achieve success in the tech industry.
Workshops and Mentorship
Organize workshops and mentorship programs focused on building self-confidence, enhancing technical skills, and providing career guidance.
Social Media Activation
Leverage social media platforms to spread the #WhyNot message, using videos, quotes, and testimonials from women leaders in tech.
Community Building
Foster a supportive community where women can share experiences, seek advice, and celebrate each other's successes.
Thought Leadership Client: Lavinia Iosub, CEO at Livit
Challenge
Lavinia initially had reservations about sharing her thoughts on LinkedIn, feeling uncomfortable with self-promotion and unsure about her messaging.
Actions
Confidence Building: Worked closely with Lavinia to overcome the 'ick' factor associated with self-promotion by reframing it as sharing valuable insights with her network. Content Strategy: Developed a content strategy focused on consistency and authenticity, helping her craft posts that reflect her values and expertise. Newsletter Creation: Launched her own newsletter to provide in-depth insights and establish a direct communication channel with her audience. Social Media Activation: Guided her to consistently share her thoughts and experiences on LinkedIn, gradually building her presence as a Remote Influencer.
Results
Lavinia successfully transitioned from feeling hesitant about sharing on LinkedIn to becoming a consistent and confident content creator. Her LinkedIn presence grew significantly, leading to increased engagement and recognition within her industry. She established herself as a Remote Influencer for 2024, with a dedicated following that values her insights.
Thought Leadership Client: Hugo Messer, Partner at Bali Investment Club

1

Challenge
Hugo wanted to enhance his personal brand and generate more leads through thought leadership but his existing content creation didn't bring results and he had not engaged in his personal branding for years.

2

Actions
Book Creation & Marketing: Coaching Hugo in successfully writing a book and using it as a lead magnet to attract and engage his target audience.

Website Development: Helped him in the UX strategy for creating a personal website that serves as a central hub for his thought leadership content.

Professional Branding: Advise his first professional photoshoot in over a decade, elevating the visual aspect of his personal brand.

Content Strategy: Developed a strategy for using his book and website to drive traffic and generate leads, including leveraging LinkedIn and other social media platforms.

3

Results
Hugo successfully reestablished his personal brand with a polished and professional online presence. His book became a key tool in generating high-quality leads, contributing to his business growth. The new website and content strategy increased his visibility and positioned him as an expert in his field.
Thought Leadership Client: Avina Sugiarto, Partner at East Ventures
Challenge
As East Ventures was raising a new $500 million fund, Avina needed to increase her visibility in social media and media outlets to support the firm's goals.
Actions
Thought Leadership Strategy: Developed a comprehensive strategy for establishing Avina as a thought leader in venture capital, particularly focusing on women in VC.

Media Engagement: Coach her for media interviews to increase her visibility and influence in the industry.

Social Media Optimization: Enhanced her social media presence, particularly on LinkedIn, by curating and sharing content that highlights her expertise and perspectives on the VC landscape.

Personal Branding: Worked with her to define her personal brand, ensuring that her online presence aligned with her professional goals and the mission of East Ventures.
Results
Avina became a recognized thought leader in the venture capital space, particularly in the context of women in VC in Indonesia. Her increased visibility contributed to the successful raising of East Ventures' new fund. She established a strong online presence, making her a go-to voice in discussions about venture capital in the region.
Testimonials
Sayan Gulino, CEO at Waterbom Bali
I'm so grateful to have coincidently met Lia, very serendipitous to say the least. She gave me invaluable insight while helping me piece my writing together. Not only did she help fine-tune my story with detail/precision, she motivated and encouraged me to put it out there in the world. Lia is a teacher, coach, storyteller and editor all rolled into one. Very much looking forward to working with her in the near future for another project that sits on the horizon. Thank you Lia.
Stevie Go, Founder & CEO 99 Virtual Race
I had the pleasure of working with Lia as my coach for thought leadership and marketing strategies at 99 Virtual Race. Her wealth of knowledge and expertise in the field helped us to develop and implement effective marketing campaigns that led to significant growth in our customer base. Lia is a great communicator and always made herself available to provide guidance and support throughout the entire process. I highly recommend Lia for any company looking to improve their marketing efforts and achieve tangible results.
Anita Jiawen Sadasivan, Co-Founder & Chief Wellbeing Officer MindFi (YC S21)
I approached coaching with a specific goal in mind, and tried out 2 coaches before I crossed paths with Lia. Lia has been phenomenal - her coaching process has been all about understanding myself and my strengths and using that to authentically step forward and achieve my goals. I could not recommend her more highly.
More Testimonials
Lavinia Iosub, Founder Livit Hub Bali & Remote Skills Academy
Lia is a one-of-a-kind trailblazer and thought leader. Her gift for ideation, and getting people excited about the projects and ideas she's working on, is exceptional. She is an important role model in the Indonesian tech scene, and for countless women finding their way to their future careers. It's been an absolute pleasure to work with her over the last year and a half on addressing the digital skills gap in Indonesia and inspiring and enabling more Indonesian youth to dream big and chase those dreams.
Christina Sok, Co-Founder ClassBubs
I was fortunate to be connected to Llia and had the pleasure to work with her on marketing & communications strategy as well as thought leadership. She is highly knowledgeable and experienced in her field and added great value to me, both personally and to my business. I look forward to continuing my relationship with Llia, personally and professionally.
Hugo Messer, Partner Bali Investment Club
I reached out to Lia to see if she could help me with our new learning product. While I wasn't looking for it, she 'hooked me' by offering help on my personal thought leadership. Few months in, I'm inspired by her mix of 'personal/spiritual coaching' and 'hands on execution'. She's able to get into my 'skin', asking questions that enable her to observe patterns. From those conversations, she provides guidance, always going back to 'purpose' and 'intent', looking at the big long term picture. Lia is also helping my product move forward by coaching my product team. She's created a clear strategy and guides the team on execution.
Why Choose Me?

1

Strong Leadership
When we work together, I will treat your company as my own and help channel your vision while leading marketing team. The team will be clear of their direction and target as I will help them to set up KPI and OKRs. I will also have 1-on-1s with key team members and coach them to find solution for their challenges. I bring a collaborative and inspiring leadership style that motivates and equips your team to excel, fostering a culture of continuous learning, experimentation, and innovation.

2

Proven Track Record
With over a decade of experience in scaling startups, leading non-profit organizations, and driving impactful community-building initiatives, I have consistently delivered impactful results. My approach has helped businesses achieve growth, enhanced brand visibility, and long-term sustainability.

3

Expertise in Organic Content Marketing
I specialize in crafting organic content strategies that resonate deeply with your target audience, fostering authentic engagement without relying on paid ads (we can use paid ads to boost a proven best content). My content marketing expertise ensures that your brand message reaches the right people, at the right time, in the most effective way.
More Reasons to Choose Me
Powerful Storytelling
I have a unique ability to weave compelling narratives that not only captivate your audience but also build a strong emotional connection with your brand.
Authentic Thought Leadership
I help you establish and grow your presence as a thought leader in your industry. By sharing insights, innovative ideas, and expertise, I position you as a trusted authority, attracting high-quality leads, investors, and strategic partners.
Data-Driven Decision Making
My approach is firmly rooted in data-driven insights. I continuously analyze performance metrics to optimize marketing strategies, ensuring that every decision is backed by data and aimed at maximizing ROI.
Strategic Partnerships
My extensive network and negotiation skills enable me to forge alliances that open up new growth opportunities for your business.
Passion for Empowerment
Empowering Businesses
I am deeply passionate about helping impact businesses and teams to achieve their full potential.
Strategic Partnership
By choosing me as your Fractional CMO, you're not just getting a marketing leader—you're gaining a strategic partner dedicated to driving your business's success and sustainability.