I help teams build practical AI capability, help founders turn lived experience into books and ongoing storytelling, and take on selective work as a Fractional AI Marketing Advisor.
My work combines practical AI capability, editorial judgment and senior marketing experience. Choose the path that fits what you need now:
I also create and share experiment-led AI content, and collaborate with aligned brands, communities and events.
AI Training & Team Capability
Custom workshops and capability programmes that help leaders and teams understand AI, practise with it and use it well.
Founder Story Partner
Book co-writing, book coaching and ongoing founder storytelling that turns lived experience into a useful body of work.
Fractional AI Marketing Advisor
Selective senior guidance for founders who need clearer priorities, sharper decisions and practical AI leverage in marketing.
Build with Her: AI-Powered Personal Brand · Melbourne · Her Tech Circle
AI Training & Team Capability
Practical, hands-on training that helps leaders and teams understand AI, apply it to real work and develop the judgment to use it well.
Presentation · Demo · Workshop · Showcase
Choose a focused workshop, leadership session or longer capability programme shaped around your team’s starting point, real tasks and approved tools.
Experience includes sessions with Her Tech Circle, RITRA Logistics Group, Remote Skills Academy, Ness Labs and Jabar Digital Service.
Founder Story Partner
Book co-writing · Book coaching · Ongoing founder storytelling
You have the experience. I help you find the central idea, shape the stories and turn them into writing that sounds like you.
Work with me on a founder book, LinkedIn posts, X, Substack, articles, a newsletter or an ongoing body of founder storytelling.
Lia Golledge is an AI educator, Founder Story Partner, writer and Fractional AI Marketing Advisor.
Across 15+ years in technology, publishing, marketing, entrepreneurship and community building, Lia has learned how to turn complex ideas and lived experience into useful work. She co-founded Storial and Zetta Media, founded Girls in Tech Indonesia and serves on the board of Her Tech Circle Australia.
She has written 34 books and mentored thousands of writers. Today, she partners with founders to find the angle, red thread and structure in their experience, then shape it into books and ongoing storytelling while preserving their voice.
Her AI training experience includes Build with Her in Brisbane, Melbourne and Sydney, Gamma workshop as a Gamma Ambassador, Leadership AI training for RITRA group, Remote Skills Academy team training, and AI experimentation workshop with Ness Labs. Her sessions combine presentation, live demo, hands-on practice and showcase.
Lia also takes on selective marketing advisory work and shares what she learns, builds and experiments with in AI through LinkedIn, YouTube, Substack and brand collaborations. If you need practical AI capability, a close writing partner or senior marketing judgment, let’s talk.
What it’s like to work with Lia — in their own words.
★★★★★
Lia is a force of nature. Her unique blend of technical, marketing, and community skills makes her a special character in this evolving world of AI-powered everything. She’s already extremely prolific in her output; however, this has been amplified even further now that she’s using the latest technologies to do the work of many people. Of course, the productivity is amazing, but it’s her patience, flexibility, and comfort in dealing with the high levels of ambiguity that startups bring that make her even more enjoyable to work with.
Jay Stockwell
Co-Founder & CEO, MagicBlocks
★★★★★
I’m so grateful to have coincidentally met Lia; very serendipitous, to say the least. She gave me invaluable insight while helping piece my writing together. Not only did she help fine-tune my story with detail/precision, but she also motivated and encouraged me to put it out there in the world. Lia is a teacher, coach, storyteller and editor all rolled into one. I’m very much looking forward to working with her in the near future on another project on the horizon. Thank you Lia.
Sayan Gulino
CEO, Waterbom Bali
★★★★★
There are people you admire for their career, and people you admire for how they live. Lia is both. As a board member at Her Tech Circle, she brings deep knowledge and a way of thinking; she doesn’t just show up, she contributes, challenges, and thinks in ways that shift the room. What I respect most is her commitment to her own growth; she actively puts herself in uncomfortable situations and keeps learning, which is exactly the kind of modelling our community needs to see. Generous with her knowledge, generous with her time, and genuinely invested in the next generation. We’re lucky to have her.
Renece Brewster GAICD
CEO, Workinitiatives
Co-Founder & Co-MD, Her Tech Circle
What I’m learning, building and testing across AI, founder storytelling, marketing, community and life.
AI can run your content, SEO/AEO/GEO and lead generation as systems. Here’s what it does well in marketing, and the two things it still can’t replace.
What the actual research says about getting ChatGPT to cite your content, and how to structure a post to make it happen.
The four-step process I run before I let myself sign up for any AI tool — find the leak, name the pain, research the pain not the category, then build the smallest possible fix.
SEO ranks pages, AEO extracts passages, GEO generates new answers — here’s exactly what changed between the three, backed by primary sources, and what hasn’t changed at all.
Answer engine optimization means writing the passage that gets quoted in featured snippets and AI answers, not just the page that ranks — here is how the mechanism actually works.
GEO is the practice of structuring content so AI systems like ChatGPT, Perplexity and Google AI Overviews quote it directly. What it is, what the research shows, and how to do it.
I’ve been in tech startups for over a decade. I’ve co-founded companies, raised VC money, scaled teams, written copy for blog posts, social media and video scripts, built partner programs from scratch, and spent more hours in HubSpot than I care to admit. This post is a look back at that work. B2B AI SaaS Startup (2024–2026):…
Last Friday was my last day at MagicBlocks, an AI SaaS company I’ve been with for the past 1,5 years. I’d be lying if I said that this transition is easy. MagicBlocks has been a place for me to express myself, go down the rabbit hole of AI, learn from the leaders, work with my wonderful team,…
My objectives unfold a little bit differently from what I have planned in my personal OKR for Q1. But I guess, because I know what my goals look like, I recognised when aligned opportunities come my way. The first objective is around wanting to hang out more with my peers, fellow C-levels in tech. I arranged a…
