SEO vs AEO vs GEO: What Actually Changed, and What Didn’t
SEO ranks pages, AEO extracts passages, GEO generates new answers — here’s exactly what changed between the three, backed by primary sources, and what hasn’t changed at all.
I build AI-powered growth systems that generate high-intent inbound leads, automate your marketing, and help your business scale without adding more busywork.

Most businesses buying AI tools are automating around a broken funnel instead of fixing it. I build the two things that actually move revenue:
Together, they do the job that matters: attract high-intent leads, and convert them.

Audit the funnel
Find where leads are leaking or under-qualified — before any tool gets bought. A clear map of what’s broken and why.

Build the AI growth system
Design and implement full-funnel systems — content, funnels, CRM, and AI — built for acquisition, activation, and conversion. AEO/GEO content so AI LLMs find and cite you. AI sales agents that qualify leads. CRM and RevOps infrastructure that scales without more headcount.

Building Thought Leadership
Founder and team visibility, treated as a real growth channel — so the leads landing in your funnel already trust you before they arrive.
Lia Golledge is an AI Growth Marketer who builds AI growth systems that attract high-intent leads and convert them — backed by a visible founder and team that earn the trust an AI system alone can’t.
With 15 years of experience across tech startups, marketing, and community building, Lia operates at the intersection of AI, product, and growth — designing end-to-end systems across acquisition, activation, and conversion.
She’s experienced in building growth engines from the ground up — scaling traffic 10x+, launching AI-driven acquisition channels (SEO + AEO), and improving conversion through AI sales agents and funnel optimisation. Her work spans content, onboarding, CRM, partnerships, and revenue operations — bridging the gap between marketing and sales.
Most recently, Lia was the Chief Community Officer/Growth Lead at MagicBlocks.ai, an AI Sales Agents company. Lia is also a published author (34 books), Co-Founder of Girls in Tech Indonesia, and Board Member at Her Tech Circle Australia. She shares her insights through content and workshops, helping founders and teams understand how to use AI to scale growth.
If you’re building in the tech space and need someone who combines the strategic depth that only comes with experience, with the AI fluency to execute it at speed — let’s talk.

SEO ranks pages, AEO extracts passages, GEO generates new answers — here’s exactly what changed between the three, backed by primary sources, and what hasn’t changed at all.
Answer engine optimization means writing the passage that gets quoted in featured snippets and AI answers, not just the page that ranks — here is how the mechanism actually works.
GEO is the practice of structuring content so AI systems like ChatGPT, Perplexity and Google AI Overviews quote it directly. What it is, what the research shows, and how to do it.
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